Migrate from Open CTI to 360 CTI: What Changes and What Gets Better

The Salesforce Open CTI end of life date is February 28, 2028. You’ve known this for a while. At some point you moved from “we should look into this” to “we’re replacing it, and 360 CTI is the likely call”

The question now isn’t whether to move. It’s how to do it without breaking what’s working, or spending three months on a migration that should take six weeks. 

Most orgs at this stage make one of two mistakes: they treat it as a like-for-like swap and miss what actually needs rebuilding, or they over-engineer a plan for complexity that doesn’t exist in their org. Both cost time. Both are avoidable. 

This post covers the specifics: what changes in your Salesforce setup, what stays exactly as it is, what you gain with 360 CTI, and what the migration timeline realistically looks like. If you still need background on the retirement announcement and who’s affected, start there first. 

What Open CTI Actually Built Inside Your Org 

Most admins don’t think about this until they’re staring at the migration. Open CTI set up three core things in your Salesforce environment: a Call Center definition file (an XML config that tied your phone system to your org), a softphone layout attached to user profiles, and Activity records generated by the integration after each call. 

That’s it. The actual telephony (routing decisions, call controls, the softphone panel itself) lived in your external phone system. Salesforce was the display surface and the logging destination. The two were connected by a JavaScript API bridge that is now, as Salesforce officially put it, “in maintenance mode and scheduled for retirement in February 2028.” 

That bridge is what you’re leaving behind. 

Salesforce CTI End of Life Migration Is More Than a Swap 

Here’s the thing most migration checklists miss: the right migration unit isn’t “the phone.” It’s the complete call journey. 

Think about what a single inbound call actually does in your org right now. It searches multiple phone fields, opens the right Contact, surfaces an active Case, routes by language or skill, creates a Task, attaches a disposition, and notifies an account owner. An outbound call starts from click-to-dial, captures notes mid-call, updates a follow-up date, and feeds a sales activity dashboard. 

What Doesn’t Change 

Your core Salesforce records and relationships stay intact. Leads, Contacts, Accounts, Opportunities, Cases, and the processes built around them don’t move. Migration affects the telephony layer connecting calls to those records, not the records themselves. 

Historical Activity logs, Tasks, and call data already in your org aren’t touched. 360 CTI requires Sales Cloud and is compatible with Service Cloud and Experience Cloud. No separate Salesforce Voice license, no add-ons beyond your current stack. 

Your carrier may also stay. 360 CTI works with your existing telephony provider where supported. Phone numbers, PSTN connections, and SIP trunk configuration typically aren’t affected. The migration happens at the Salesforce layer, not below it. 

One thing worth saying directly: “stays the same” means deliberately preserved and tested. Not assumed. Before calling migration complete, have users find a missed call, reopen a recording, transfer a live caller, and pull a recent activity report. Feature checklists alone don’t surface workflow gaps. 

What Gets Better with 360 CTI 

Open CTI was a display and logging framework. That’s a fair description, not a criticism. It was designed to be one. But it’s also the ceiling it ran into. Real-time transcription, live sentiment analysis, mid-call coaching, an AI Voice Agent that handles inbound overflow or qualifies leads on outbound: none of that was architecturally possible when the call audio and the CRM lived in two separate systems connected by a JavaScript bridge. 

360 CTI sits inside Salesforce. No middleware. Call audio, CRM data, and AI processing all run in the same environment. 

More complete activity capture. Automatic logging reduces dependence on agents creating records manually. Standardized dispositions, notes, and record associations create cleaner reporting inputs from day one. 

Faster outbound execution. Click-to-dial for individual calls. A power dialer for teams working prioritized lists. It logs every attempt and outcome to the lead or contact record without manual entry. 

Better inbound context and routing. Screen pops surface CRM context before the conversation starts. Multilevel IVR built inside Salesforce handles routing by skill, queue, language, or business hours. Configured point-and-click, without a separate telephony admin portal. 

Live supervisor visibility. Listen, whisper, and barge controls give managers a real-time operational view without a separate supervisor interface. All within the Salesforce console. 

An AI-ready call record. When enabled, the AI Voice Agent handles inbound and outbound calls. Live transcription and sentiment analysis run in 50+ languages during the call, not after. That creates a reliable data layer for coaching, compliance, and future automation. 

One note: confirm exact licensing, telephony provider support, and regional availability for every advanced capability during solution design. Don’t build a go-live plan around features that haven’t been validated in your specific configuration. 

Why Most Salesforce CTI Options Fall Short in Architecture  

When you search for an open cti alternative salesforce, most of what surfaces is solutions built on the same pattern: an external phone system connected to Salesforce through a middleware bridge or API connector. The CTI vendor is different. The adapter layer is different. The retirement risk is deferred, not removed. 

That’s not a Salesforce CTI alternative. That’s a delayed version of the same problem. 

360 CTI isn’t built on a bridge. There’s no external connector, no adapter with its own maintenance cycle, no dependency that breaks when Salesforce releases an update and the CTI vendor hasn’t caught up yet. The call controls, logging, IVR logic, and AI layer all run inside Salesforce as native Lightning components. 

That matters more in 2026 than it did in 2018. Salesforce moves fast now. Agentforce, Einstein, Omni-Channel routing updates, Flow changes: every release cycle introduces changes that middleware-dependent CTI tools have to scramble to keep pace with. Native tools don’t have that problem. They update with the platform, not after it. 

For admins who’ve managed an Open CTI implementation long enough to know what “the adapter broke after a Salesforce release” actually means in practice: this isn’t a minor architectural detail. 

Related read: https://360cti.com/blog/salesforce-open-cti-sunset-how-to-prepare-before-the-2028-retirement/