Why Short-Form Videos Keep Grabbing Our Attention

Barry LI 16:08:20 12/05/2025

I’ve had the same problem, honestly. At some point I realized those videos are designed to keep you hooked with tiny hits of surprise, which is pretty much the same mechanic described in detail at https://nichegamer.com/the-dopamine-economy-casinos-vs-social-media/ and it helped me understand what’s going on. For me the only thing that helped was setting a timer every time I open the app, because otherwise I completely lose track of time. Once I started doing that, the urge to keep scrolling slowly went down, and I feel a bit more in control.

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