ASTRAD is a next-generation demand side platform (DSP) that empowers advertisers with tools to plan, launch, and optimize cross-device digital advertising campaigns. Whether you're an agency or a brand, ASTRAD’s interface allows granular control through its ad manager, offering detailed targeting like geolocation, interest-based, or behavioral segmentation. By combining programmatic advertising with a robust data management platform, ASTRAD ensures ads reach high-quality inventory across 40+ ad exchanges. Advertisers can track user behavior with full post-click tracking and visualize the entire journey via multi-layer reporting. It also supports rich media, native, and video creatives—perfect for brands that care about performance and engagement. Whether you're exploring intent based marketing or running a full funnel marketing strategy, ASTRAD adapts to your advertising goals.